How to Hold a Broker’s Open House

A broker’s open house, or broker’s preview, is a type of open house where your listing agent shows your home to other local agents. If theylike what they see, they will pass on the information to their client in hopes that it matches to their liking. This can be very advantageous for you as a seller.

They Are Held On Weekdays

One of the main things that broker’s previews offer that open house’s do not is that they are usually held on weekdays. Agents are able to view homes on a weekday while the average homebuyer is working.

Effectiveness

With multiple agents touring the house and exposing it to their clients, the chances of you selling your house increases substantially.

Holding a Broker’s Open House

When you want to hold a broker’s open house, you will have to discuss it with your listing agent. Communication is important because this open house not only represents you but your agent as well. Help present your agent in the most professional manner possible by thoroughly cleaning your house and staging it in a top-notch manner.

Risk vs. Reward

The risk is well worth the reward when it comes to these previews. Worst-case scenario is that nobody shows up and a couple of hours are lost during the day. The potential reward for this though is receiving multiple bids from prospective buyers.

Bio: Kuba Jewgieniew is the head of Realty ONE Group, a full-service real estate brokerage firm with nearly 6,000 associates, headquartered in Irvine, California.