How to Price a Home Aggressively

A seller’s dream is to own a home that will generate multiple offers, but such homes are typically priced aggressively with the intent to sell. Some of those homes are sold at auction, others merely adopt the auction style to help drive prices and bids. Here are some tips for pricing a home aggressively without pricing yourself out of a return on investment.

Listing Price

You might think that a low listing price will hurt the value of a home if it remains on the market, but you might be wrong. There are a few advantages that are hidden at first glance. For one, the property sells fast which means the owner isn’t paying upkeep or maintenance costs. Also, value can go up over time if the market conditions dictate. Plus, multiple offers fuel bidding wars so pricing a home aggressively can attract buyers looking for a great deal on a property.

Show the Property

If you don’t show the property to any potential buyers, you’re not likely to see multiple offers roll in on that property. The agent you work with should schedule multiple open-house showings. The lower price point combined with multiple showings will attract buyers far more effectively than pretty pictures listed on the Internet.

Final Thoughts

Sellers who want to sell urgently tend to have some pressing reason to do so, usually relocation. If that’s the case, it might be worth taking a small loss or breaking even on a property if it means you can get your new life started that much faster.

Bio: As a former stock broker, Kuba Jewgieniew understands how to apply data in sales. As CEO of Realty ONE Group, Kuba oversees one of America’s Fastest Growing Companies, according to Inc. Magazine.